Tuesday, 12 January 2016

Evaluation draft

1.      In what ways does your media product use, develop or challenge forms and conventions of real media products?
I feel like my magazine does develop other media products as it is a free magazine and will make its revenue from adverts and therefore become a more accessible and popular as people are not having to pay each other and I have also turned simple conventions such as: colour schemes, slogans and images into an attractive product as well as qualitative one. The genre of my magazine is rap/hip-hop.

First of all I will show and give examples of how my front cover, contents page and DPS follow the rules and conventions like: Bold titles or mastheads are used to make the words stand out to the reader, Basic colour schemes are usually used to make it easy on the eyes and consistent with the front covers colour scheme, it usually shows a clear genre etc.

For my front cover I am going to analyse elements such as the masthead, cover lines, skylines, pull quotes, splashes, puffs, gutters, columns, house style, and colour scheme.

Secondly I will refer to my case studies in task 2 with examples of magazines such as Billboard, Q magazine… I will also analyse my shots used the shot size, angle, composition, props, lighting, location. Also what inspired the images I have taken. From the case studies I didn’t take much from them so I used other magazines to inspire like XXL magazine…

For my DPS I will make sure I am using the correct and key media terminology: denotation, connotation, narrative, intertextuality, anchorage, icons, and metaphor.
    
2.      How does your media product represent particular social groups?

My product represents the teenager/young adult social group (male), who are in college/university who enjoy rap/hip-hop music.

My model also reflects the social group as he is around this age and uses slang within his language, as well as wearing clothing of the typical college student but I felt like no props were needed. In my contents page I have 2 pictures of people one black person and the other Asian however my intentions are to aim this magazine at everyone but this just reflects the diversity of east London.

My colour scheme is really aimed at men as the writing on my front cover and contents are black and white. Whereas if where to be aimed at females as well I might add slightly lighter colours.

So in summary this product is aimed at any male including any social, ethnic and cultural background.

            3.      What kind of media institution might distribute your media product and why?
I want my media product to be distributed by Shortlist Media as they are a very well-known publisher in the UK and Scotland. They are experienced in publishing free sheets and one of the company’s they sponsor is Shortlist magazine which specialise in music as well which is perfect for me as my magazine is both free and based on music so I believe that this institution would do well for publishing and producing my magazine. My magazine is different from other professional magazines as it is aimed at a much younger audience which is reflected through my model. I will not start off with a website for distributing my magazine online however as the magazine gains popularity I will think about this to increase the amount of readers.
4.      Who would be the audience for your media product?

My audience will have a taste for rap/hip-hop music and age range between 16-22 (college/university). *

I intend on aiming this magazine at as many males as possible so the social class, ethnicity and age don’t really matter although I have a specific age group targeted there will always be people who are older and possibly younger who will still buy this magazine. I know this because some of my friends who buy magazines which aren’t specifically aimed at their age group.

5.      How did you attract/address your audience?

The feedback I have received was that I need to add more photos on my magazine contents page which is currently in progress, also I needed to choose a different image for my front cover of the same model as it wasn’t suitable for the genre of music my magazine was based on. Moreover in class we were recorded while presenting our presentation and feedback from that was to be specific about how I would gain revenue if my magazine was free and I have now explained that I will include a lot of advertisements in my magazine. My audience is mainly attracted by the use of slang which is included in the DPS and also the street name of Yusaf Sahall aka EZ-Saf would give people a better idea of who this magazine attracts. “You get me?” this is one piece of slang included within the DPS.
The colour scheme of red and black I feel do attract the audience as younger people are often influenced by what they see and if they see a well organised colour scheme they will want to choose that over a bad choice of colour scheme.
6.      What have you learnt about technologies from the process of constructing this product?

To get the images of the main cover star I used a DSLR camera and adjusted some of the images on Photoshop and for producing the DPS I used InDesign which is often used by professionals to produce magazines. I use blogger to blog my day to day work based on my magazine to see what improvements I made and what improvements I need to make which can be decided from comments I received. I used a popular website called Prezi to plan my evaluation.
This has taught me a lot about technologies as I had never used InDesign before and I was new to Photoshop and Prezi.
DSLR cameras:
We were taught about 3 point lighting and about all the props in the photo studio which create different effects.
Photoshop:
I didn’t know how to use a lot of the tools in Photoshop such as the magic wound tool and adjustments such as brightness and contrast which can give my original image a better look to it. I was able to choose my 3 colour schemes from Photoshop and produce things like my skyline tec.
InDesign:
I didn’t know anything about this technology and have adjusted to it quickly and will know how to create a DPS from scratch on this software.
Illustrator:
Masthead, titles…….
7.      Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I feel that now I really understand how to create a magazine and there conventions.
Based on feedback I have received from:
“This doesn't look like a magazine contents page, use of columns would make it look way better at the moment it looks like a jumble sale. The pictures used are stretched and look like they have been taken from a poor resolution camera. Layout should follow a conventional cover which you have analysed and should stop trying to experiment with such necessary features of a contents page. Overall the context such as the writing is good and the display of page number, still using the three colour scheme from your front cover.”
I have really taken on bored this advice and have made big changes to my current magazine contents page. From when I had created my college contents page and put columns, and good quality images rather than “stretched” images and followed the layout and conventions of a professional magazine.
Some action points for me on the college magazine were to have better quality images from a high resolution camera and follow the correct layout and looking at my final product I do see that I have followed a professional layout and high quality images taken from a DSLR camera and I believe I have followed the conventions of a real magazine a produced a good quality product as well as making some huge improvements.